Last updated: September 13, 2026
<aside> 🌓 Privacy Policy Table of Contents
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McNeil Admissions LLC, doing business as Sierra Admissions ("Sierra," "we," "us," or "our"), is a Washington company serving students and families in the United States and throughout the world. This Policy explains how we handle personal information through sierraadmissions.com, our public Notion pages, inquiry and scheduling forms, communications, and admissions services.
This Policy provides information about our practices. Reading it, submitting an inquiry, booking a call, or accepting our Terms does not by itself provide consent to optional tracking, call transcription, or another activity requiring separate consent. We request that consent separately when required.
We collect information directly from students and families, from people they authorize, from providers supporting our services, and automatically through website technologies. Depending on the interaction, this includes:
We also use information for security, troubleshooting, responding to requests, enforcing agreements, and complying with law. We may send admissions resources and marketing emails where permitted; each marketing email provides an unsubscribe option. Service and billing communications may continue after an unsubscribe.
We do not request health records or medical information. Please do not include diagnoses, treatment information, Social Security numbers, passwords, or other unnecessary sensitive details. If information is supplied inadvertently, contact us about removing it.
We use cookies, tags, and similar technologies with the providers below to operate the website, understand usage, and measure and support advertising. Our cookie notice provides information about these practices. A notice or acknowledgment alone does not establish that all tracking is blocked or controlled by that notice.
Google Tag Manager manages deployment of website tags. The tags it loads, including analytics and advertising tags, determine what visitor information is collected and which providers receive it.
Google Analytics helps us understand website traffic and engagement using device information, pseudonymous identifiers, and website events. We configure Analytics to exclude email addresses and other directly identifying client information. Google states that GA4 does not log or store individual IP addresses, although it processes IP addresses to derive approximate location. Pseudonymous identifiers can still be personal information.
Google Ads and Meta advertising tools help us measure conversions, assess campaign performance, and support relevant advertising. Depending on the enabled features and your choices, Google and Meta may receive cookie or advertising identifiers, device details, and website interactions, and associate them with information they hold from other services. This can involve tracking over time and across websites.
Hotjar provides heatmaps and session replay to help us understand navigation and usability. Session replay reconstructs website interactions such as clicks, scrolling, and page content; it is separate from sales-call transcription and is not an audio or video recording of a consulting session. Hotjar suppresses keyboard input by default, but content displayed on a page may be captured unless separately suppressed.
We do not sell personal information for money. We do not provide student essays or private consulting records to advertising tools for targeting. Our use of website information for advertising is described above.
You can use browser settings to block or delete cookies and the provider controls linked below to manage certain analytics or advertising uses. These controls may affect website functionality and may not stop every form of tracking. Choices may need to be renewed on another browser or device. Contact [email protected] with questions or privacy requests.
The older browser Do Not Track signal is not a universal tracking blocker, and Sierra does not use it as a universal opt-out mechanism, although individual providers may respond to it. Contact us about our handling of other privacy signals, including Global Privacy Control, and applicable opt-out requests. Browser controls and signals do not themselves request deletion of your client records.
Provider information and additional controls:
We use Granola to transcribe and summarize sales calls so we can understand your needs and prepare follow-up. Granola and its service providers process call content and related information under applicable terms and account settings. Automated notes may contain errors and are reviewed by our team.
Before starting transcription, we explain its purpose and obtain the required participant consent. Booking a call or reading this Policy is not consent. Contact us about access to or deletion of your call information.
Apart from sales-call note-taking, we do not currently use AI to process client essays or deliver admissions consulting. We will update this Policy before materially different AI uses and obtain any required additional consent.
We disclose information to personnel and contractors who need it for their work and to providers supporting hosting, forms, scheduling, communications, documents, client management, payments, analytics, advertising, and Granola note-taking. Access and use depend on the service and applicable contracts. Advertising providers may also process information for their own purposes as disclosed above.
We share engagement information with authorized students, parents, guardians, and other participants as appropriate. Paying for an adult student's services does not automatically entitle a parent to all of that student's records. We do not publish student essays, identifiable outcomes, testimonials, photos, or recordings without separate appropriate permission.
We may also disclose information to professional advisers, to comply with law or legal process, to protect rights and safety, or in connection with a business sale or reorganization subject to appropriate protections. We may use genuinely aggregated or deidentified information for reporting and improvement without attempting to reidentify individuals except as legally permitted.
Our public policies may be hosted on Notion. Opening those pages may give Notion device, cookie, and usage information under its own policy. Hosting a public policy does not give Notion access to private client files.
Our general practice is to retain business and client records for approximately four years. This is not a guaranteed storage period: we may delete records sooner when they are no longer needed, subject to applicable law and our contractual obligations. We may retain certain records longer when reasonably necessary to meet legal, tax, or accounting requirements or resolve disputes. Website analytics, cookies, and other technical data may have different retention periods based on the tools and settings used. You should keep your own copies of important documents.
If your Client Agreement specifies a different retention period or access or deletion procedure, we honor that commitment, subject to applicable law. For example, agreements containing an eight-year retention provision remain subject to that provision unless validly amended. This Policy does not shorten an existing contractual retention period or limit applicable privacy rights.
We use reasonable safeguards to protect information, but no system is completely secure. We and our providers may process information in the United States and other countries where they operate, subject to safeguards required by applicable law.
Contact [email protected] to request access, correction, deletion, or a copy of your information, ask about our practices, or raise a privacy concern. You do not need to create an account. We may verify your identity and authority before disclosing or changing records. We do not require identity verification for an applicable sale/sharing opt-out. An authorized agent may act for you subject to appropriate proof of authority.
California and other state laws may provide rights to know about collection and disclosure, access, correction, deletion, portability, opt out of sale/sharing or targeted advertising, limit certain sensitive-information uses, and nondiscriminatory treatment. These rights depend on the law's applicability and exceptions. We address requests as required by applicable law and consider reasonable requests even where a particular statute does not apply. We explain any denial and applicable extension. You may ask us to reconsider a decision by emailing Kylie with "Privacy Appeal" in the subject line, without limiting any statutory complaint or appeal right.
California residents may also ask about disclosures for third parties' own direct-marketing purposes under California's Shine the Light law. Website advertising disclosures are described above; we do not provide our client contact lists to other businesses for their independent direct-marketing campaigns.
Our services concern high-school students and their families. Our public website is not directed to children under 13, and children under 13 should not submit personal information. If we learn that we collected information online directly from a child under 13 without legally required parental consent, we take appropriate steps to delete it.
A parent or guardian must authorize paid services for a minor. We do not knowingly sell or share the personal information of children under 16 for cross-context behavioral advertising without any affirmative authorization required by law. Do not use a minor's private application information for website inquiries when it is unnecessary.
We post updates here and revise the date above. Material changes receive additional notice and consent where required. Updated policies do not retroactively supply missing consent.
Privacy contact: [email protected]
Operator: McNeil Admissions LLC d/b/a Sierra Admissions
Formal legal notices through our registered agent:
K&S Canon, PLLC
1200 5TH Ave Ste 1950
Seattle, WA 98101-1183
United States